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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 4,191 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured

Will your stations avoid the coming decline in spot radio?

Submitted by on November 25, 2014 – 3:52 pmNo Comment | 2,602 views

spot

  • RAB study shows decline in radio spot sales
  • Local businesses are more key than ever
  • Give your multi-media sellers time for creativity and grow billing
  • “Prospects of Demand” keeps your key sellers focused on closing business
  • In 2015, smart broadcasters will control the future by maximizing the time of their radio (multimedia) sales team

 

 

Last week when the RAB released updated radio spending trends, it was obvious that the radio demand for “spot schedules” is on the decline. Radio stations that are trying new methods of combining digital sales and event marketing with radio schedules are the only reason that the radio industry is not in free-fall right now. One of the strengths of radio is the connection with local businesses and the constant recruitment of new advertisers.

RAB CEO Erica Farber says it best: “Looking at this list of growth categories, much of the increased volume derives from locally-focused, Main Street businesses who can directly observe the impact of Radio advertising on their bottom lines,” states Farber.

Now more than ever, identifying local businesses that need marketing assistance is critical and once those leads are generated, with creativity and the strength of local knowledge, strong radio sales teams can generate revenue.

What can’t be done any more is business as we used to do it. That is why we created “Prospects on Demand”. We bring your station cluster qualified leads so that your sellers can spend more time developing a creative approach that will generate results. Best of all we do it for less than the cost of an entry-level AE.

Give your cluster a competitive advantage and redirect time beyond spot sales to the new way of selling that will carry radio into the future. We only work with one cluster per market.

Contact us by December 15th to review the platform and to secure your market.

In 2015, smart broadcasters will control the future by maximizing the time of their radio (multimedia) sales team.

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