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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 3,883 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Will your station’s new launch be stuck on the launch pad or be soaring into the ionosphere?

Submitted by on July 19, 2014 – 5:50 pmNo Comment | 3,252 views

Will your station’s new launch be stuck on the launch pad or be soaring into the ionosphere?

You wouldn’t launch a rocket without fuel then why would you consider launching a radio station without marketing.

Key points:

Last week, more than sixty stations launched new formats.  Some will probably be wildly successful, and others may not.   After all, a format launch comes with risk.  Rewards are not guaranteed. 

As a broadcaster, chances are, you have seen launches that soar into the ionosphere and you have also watched some format launches fizzle on the launchpad.  Just like with a rocket, an ability to defy gravity is a necessity for success.

Over the years, we have been involved with some huge launch successes.   In most cases we have worked closely with clients during the planning stages and helped develop winning target marketing strategies.   Format launches require the following:

  • A commitment to market the new product to attract new cume.  (Obviously we believe target marketing is the most cost-effective way to do this.)
  • A clearly identified niche or hole in the market (tougher to find than ever)
  • A passionate, narrow approach to the format
  • A local programmer who understands how to super-serve the target audience with creativity and flair….and understands the weaknesses of the competition
  • A willingness to take calculated risks to attract attention
  • Passionate team members who are believers in the format with social marketing skills.  (This is 2014)

We approach new launches with a special kind of passion because ROI can be achieved quickly when they are done right.  Our combined experience with new launches now totals more than 500 stations.  Benefit from our experience by letting us join your launch team and insure a successful liftoff.

All inquiries are kept totally confidential.  Call Eric Corwin at 978-768-3970 or click here now.

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