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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm No Comment | 3,410 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Targeting Marketing

What television already knows about driving metered ratings…and how your station can use it.

Submitted by on July 21, 2013 – 7:57 pmNo Comment | 12,940 views

smartradio rewards pointsKey points:

  •   Radio can learn from television’s longer experience with metered measurement
  •  “Appointment listening” is vital
  •   Listeners have their smartphones with them whenever they listen. Those phones can be used to trigger tune-in.
  •   Smart Radio Rewards next survey is launching on August 18th, in the following markets: Omaha, Memphis, Jacksonville, San Jose and Seattle

In the television business they have been dealing with meters to measure ratings for a lot longer than we have in radio.

We can learn from their experience. 

For instance consider the aggressive cross-promotion you see on television designed to cause “appointment viewing”.  “Tonight at 6, the one food you are eating that could kill you!”   Television knows that increased occasions of viewing drives ratings up.   Television also knows that the more interactive they are with the audience, the more loyalty grows.   A recent study indicated that more than 40% of TV viewers are now engaging with a separate screen (smartphone, tablet) during prime time. 

 New app products like “Glue” and “Viggle” are becoming important tools for TV marketers, because they help drive “appointment viewing” by engaging viewers and reminding them to check in with their favorite shows. viggleimages

 Until now, radio had nothing comparable.  Now we do.  Impact Target Marketing’s (ITM’s) “Smart Radio Rewards” survey is a new smartphone app that triggers appointment listening while gathering important info and engagement from the most likely listeners to participate in a survey.

 In markets where radio stations partner with ITM, this app will help drive repeat listening occasions.  The cost is nominal and the ratings rewards are huge. Smart Radio Rewards next survey is launching on August 18th, in the following markets: Omaha, Memphis, Jacksonville, San Jose and Seattle . If you manage, program, or own a station in these markets contact ITM immediately to see if a local partnership is still available.

Be among the first radio stations in markets measured by meters to use the proven marketing methods that TV has already discovered work.  For the first time in the history of radio, stations can market in real-time to our most important listeners.

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