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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 3,880 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, Prospects On Demand

This week’s big chill….and cold calling

Submitted by on November 21, 2014 – 3:22 pmNo Comment | 1,837 views
  • Identifying new prospective advertisers is essential for success
  • Radio needs to try a new type of lead generation
  • “Prospects of Demand” works risk-free
  • Market-exclusive
Stop the cold calls with prospects on demand

Stop the cold calls with prospects on demand

Brrrr!!

 

For much of the past week, a lot of the country has experienced the “big chill” and more cold weather is ahead. If you are in radio sales, you probably know the feeling of the “big chill” 365 days a year. There is a reason we call it “cold calling.”

Finding new advertisers is essential to every radio seller and good general managers and sales managers know that. Some managers insure that prospecting is a big part of every sellers week, usually with planned calling sessions.

Everyone has heard the mantra:”The more prospective advertisers you call on, the higher your billing will be.” Cold-calling in sales is a part of the job that most sellers hate, but have to do. No matter what you are selling, radio ads, insurance, or office supplies, a steady stream of new business is always essential. The value of a good new business lead (remember the movie Glengarry Glen Ross) is always important to sales success.

For most industries, there has been a tremendous evolution in the area of lead generation. Communications have changed and so has the way businesses want to be approached. Cold-calling is less effective than it used to be and the proliferation of advertising choices has made radio sales tougher than ever.

We created “Prospects on Demand” to bring qualified leads to your sales team to improve efficiency and productivity. Using our proprietary system, we identify qualified advertisers in your market who are ready and eager to be pitched radio and digital advertising. We do it for less than the cost of an entry level AE with no risk. Your team grows the station’s billing efficiently and more rapidly.

From small to large markets we are seeing results. Our partner stations have eliminated the chill of cold calling. If you’d like to heat up first quarter sales click here now! We are market-exclusive. It is time to leave your competition out in the cold!

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