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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Articles tagged with: How to Make Better Radio Ads

One Old Media Brand That Gets It

June 8, 2009 – 10:48 am | No Comment
One Old Media Brand That Gets It

Monday Note: How National Public Radio Manages To Keep Itself Relevant

A fan of ours wrote an iPhone application, just for the sake of it.’ How many media companies can make such a bragging statement? One …

How to Make Better Radio Ads

May 27, 2009 – 10:03 am | No Comment
How to Make Better Radio Ads

Creatives Dissect What’s Wrong and Offer Solutions
by Andrew Hampp
Adage.com
NEW YORK (AdAge.com) — For the last five years, national radio has done what few traditional media have been able to manage — gain audience. Radio gained …