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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Small Biz Plans to Grow with Social

May 20, 2010 – 9:25 am | No Comment
Small Biz Plans to Grow with Social

Small Biz Plans to Grow with Social
MAY 20, 2010
Source: Emarketer Daily
36% of small businesses look to step up with Twitter and Facebook

Small businesses are confident about their ability to weather the recession, with more than …

Social Media for Radio…Join us on Facebook!

February 12, 2010 – 1:39 pm | No Comment
Social Media for Radio…Join us on Facebook!

Join the Social Media for Radio Group on Facebook.
Become a part of the discussion, provide insight, ideas, case studies or ask a question of the group. We focus on Social Media for radio. We …

Social media: Listen less and sell more

February 5, 2010 – 12:38 pm | No Comment
Social media: Listen less and sell more

By Clay McDaniel
Article Highlights:
* In 2009, social media was all about engagement, now it’s all about sales
* The beauty of social media is that it’s a two-way …

Social Media for Radio

January 22, 2010 – 12:09 pm | No Comment
Social Media for Radio

Many of the stations we work with and consult want to use social media to market to their listeners. Unfortunately, most do so with very little regard for developing a comprehensive strategy. It is …

You Spent the Holidays with Facebook

December 30, 2009 – 11:08 am | No Comment
You Spent the Holidays with Facebook

Tis the season to be jolly and the folks at Facebook are certainly feeling that way now. In between all of the holiday festivities like singing carols and opening presents, people spent a bunch …

The Social Media Revolution is Changing the Way We Do Business

November 4, 2009 – 7:00 am | No Comment
The Social Media Revolution is Changing the Way We Do Business

Niche Focus Group Creates Packages to Harness the Power of Social Media
SCOTTSDALE, Ariz.–(Business Wire)–
The number of texts sent and received every day exceeds the Earth`s population!
It took radio 38 years to reach 50 million people, …