Articles tagged with: eric corwin
Radio's Local Search for New Revenue
he number one solution for radio to support a new revenue stream is local search. The connection between local search and local radio is seamless but few, very few, groups see the opportunity. Radio is a branding medium, that we know, that creates awareness for its advertisers and given the right creative can drive immediate business for its clients.
Generate Lot's of Advertising Leads From Your Website
Our experience shows us that 5 percent of broadcasters are of a mindset to try to generate leads off of the Internet. The entire broadcast industry is years behind the rest of the advertising world.
Marketing Your Station in a PPM World
Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike …
Promote Your Radio Station with a Digital Marketing Strategy
By Eric Corwin
Impact Target Marketing
Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
…
The Benefits of Social Media for Your Station
Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all …
Ratings and Revenue Support Programs
Ratings Support
Cost Plus Guarantee
If your considering using direct marketing to reach PPM or Diary households this Year let us show you how our proven strategies are helping broadcasters save while extending their marketing dollars. …
Radio Can be a Local Media Thought Leader
By Eric Corwin
Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized …
Marketing your Station with Social Media
by Eric Corwin
Impact Target Marketing
The state of radio today is such that most broadcasters have little or no marketing budget to promote their stations. Sure there is the station’s airwaves, but preaching to the …
Radio's Big Opportunity
By Eric Corwin
Radio is at the mercy of major advertisers if we are only “order-takers”
Each day we read in All Access, Radio-Info and other industry trade publications that radio revenues are up and then again …
Prospects on Demand: Identifies and produces more potential new direct business leads
This solution allows your station to utilize proven lead generation sales reps to set one-on-one sales appointments for your in house reps. This system helps to increase the efficiency and productivity of your present sales …
