Articles tagged with: bob glasco
Health Care for your Radio Station
Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did …
Wasted Talent
What is “talent?” If you look it up you’ll find words like “aptitude,” “flair,” “gift,” “bent,” “ability,” “genius” and more.
We can all give examples of talent. People like Garth Brooks, all four Beatles, both Manning …
Radio Revenue Renewed: Meter Madness
Arbitron diary tactics were fun, but didn’t mean much.
Remember the games played with time checks? “If we advance the time, we’ll get credit for another quarter hour.”
Or how about, “Write this down, you’re listening to …
What business is the radio business?
We’ve all heard the term, “the business” when someone refers to being in radio. I wonder, though, how many of us have ever stopped to think about what, “business” we’re really in.
I’m sure each …
The Business
By Bob Glasco
If the Bible were being written in these times, and there was a chapter on radio, it would be filled with the same verbiage used in the book of Exodus to describe the …
