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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Articles tagged with: audiographics

Time to Restructure Radio Programming

February 19, 2010 – 12:44 pm | No Comment
Time to Restructure Radio Programming

by Ken Dardis
Audiographics

Here are three rapid-fire questions I thought of after being exposed to a “new” radio format.
At what point did radio industry executives (circa: 1954) realize that television was injurious to its long-form programming? …

Demonstrating Radio Audience Response

November 4, 2009 – 7:15 am | No Comment
Demonstrating Radio Audience Response

By Ken Dardis
Audiographics.com
If I got my pick of questions to ask an exec in the radio industry, this would be one: Do you know where your web site visitors are going?
The answers to this …