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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Articles tagged with: Areas best businesses

Radio's Local Search for New Revenue

March 19, 2011 – 10:02 am | 3 Comments
Radio's Local Search for New Revenue

he number one solution for radio to support a new revenue stream is local search. The connection between local search and local radio is seamless but few, very few, groups see the opportunity. Radio is a branding medium, that we know, that creates awareness for its advertisers and given the right creative can drive immediate business for its clients.

Radio opportunities and things to consider

August 20, 2009 – 2:22 pm | Comments Off
Radio opportunities and things to consider

Lawyer’s Pay Your Station
David Wolfe tells me, “general managers love his legal line program cause they rarely see a check from a lawyer, it’s usually the other way around. Something must be working. Citadel …