Articles tagged with: arbitron
Marketing Your Station in a PPM World
Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike …
Asking the Right Question
I have been seeing this movie a lot in the last year: station is disappointed in its initial PPM rank, so they commission a major radio research company to do a perceptual to see what’s …
Health Care for your Radio Station
Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did …
A Question for the Radio Industry: What?
Couldn’t help but have LOL moment this morning after a friend sent a quote from Arbitron Executive VP and chief marketing officer, Alton Adams (spoken at Arbitron’s annual Fly-In): “Radio and Arbitron have some catching …
Radio Is The Internet's "C Student"?
Wall Street Journal reporter Sarah McBride writes that more than 42 million people each week listen to radio streamed over the Internet, more than double the rate from five years ago, according to Edison Research …
Radio Revenue Renewed: Meter Madness
Arbitron diary tactics were fun, but didn’t mean much.
Remember the games played with time checks? “If we advance the time, we’ll get credit for another quarter hour.”
Or how about, “Write this down, you’re listening to …
