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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Articles tagged with: analytics

A Question for the Radio Industry: What?

December 18, 2009 – 11:15 am | No Comment
A Question for the Radio Industry: What?

Couldn’t help but have LOL moment this morning after a friend sent a quote from Arbitron Executive VP and chief marketing officer, Alton Adams (spoken at Arbitron’s annual Fly-In): “Radio and Arbitron have some catching …

Demonstrating Radio Audience Response

November 4, 2009 – 7:15 am | No Comment
Demonstrating Radio Audience Response

By Ken Dardis
Audiographics.com
If I got my pick of questions to ask an exec in the radio industry, this would be one: Do you know where your web site visitors are going?
The answers to this …