Articles tagged with: advertising
Is the Opportunity Right to Market Your Radio Station?
I guess the question comes down to betting on a variety of things. First, is the economy on its way back or poised for another dip? I read today that Media analyst at SNL Kagan anticipates radio revenue to grow 6.4% this year, which would mean the industry is pacing to beat the recovery in overall advertising. If this continues to hold true, do broadcasters change their corporate marketing strategy to promote more of their second tier radio stations or do they continue to hunker down and wait.
Radio Can be a Local Media Thought Leader
By Eric Corwin
Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized …
2010 Ad Trends (A Radio Adaptation)
Post from Jaye Albright’s Breakfast Blog
Verizon Wireless’ current commercial, in which the carrier touts its 3G cellular coverage as better than rival AT&T’s
Suzanne Vranica’s Wall Street Journal short list:
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Ride the Radio Recovery: Are you ready?
Many including President Obama believe that we are near or at the end of the recession. Most believe that it will be a long recovery and that society has irrevocably changed its way of spending. Business owners including radio, that have been riding out the recession, are now asking themselves when and how much to advertise.
