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Health Care for your Radio Station
Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did …
Radio's New Golden Age…It's Time to Step Forward
Many folks believe the best time to launch a new product, service or new concept is during the best of times; when the economy is vibrant and customers are eager to spend their surplus of …
Is Your Station's Listener Email Effective…or do you even know?
I’m not going to say it. Okay I’ll say it. What’s with the archaic way we design and produce emails for our listeners? I mean does anyone ever look at them before …
One Old Media Brand That Gets It
Monday Note: How National Public Radio Manages To Keep Itself Relevant
A fan of ours wrote an iPhone application, just for the sake of it.’ How many media companies can make such a bragging statement? One …
