Articles tagged with: ad age
Planning Your Next Move in Ad Land
The Challenges and Pitfalls Ahead for the Industry in 2010
NEW YORK (AdAge.com) — For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed …
Principles of Change: The Sixth of Nine
Your Language Helps You Retain Control During Times of Change
by Ariane de Bonvoisin
I’ve interviewed thousands of people going through all types of change — job loss, divorce, a cancer diagnosis, a baby, a new business …
Starbucks Rings in the Holidays With Big Social-Media Push
Will Partner With Pandora, Connect With Fans on Facebook, Flickr
By Emily Bryson York
CHICAGO (AdAge.com) — Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that …
Google Lures Local Advertisers by Subverting Its Own Search Policies
Two-City Test Takes on Yellow Pages With New Pricing System, Ad Model
NEW YORK (AdAge.com) — Google is experimenting with its deepest foray into local advertising and along the way is branching out from one of …
