Headline »

RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

Read the full story »
Featured
Featured
Featured
Featured
Featured
Home » Archive by Tags

Articles tagged with: 2010

The Top 10 PD Resolutions for the New Year!

January 28, 2010 – 7:52 pm | No Comment
The Top 10 PD Resolutions for the New Year!

As 2010 starts, here are a few ideas for all programmers to reflect and think on. There are many more, but these are on the top of my list.
By, Gary Berkowitz
www.garyberk.com

1. …

Radio Sales Steps into the Future

January 8, 2010 – 12:58 pm | No Comment
Radio Sales Steps into the Future

Radio can do a better job of reaching new prospective advertisers in 2010?
Let’s be honest, are we considering doing anything different this year to reach new advertisers than last? If the answer is …

The First Thing for Radio in 2010 – Change

December 30, 2009 – 12:01 pm | No Comment
The First Thing for Radio in 2010 – Change

It’s not been a good week for the radio industry. We’ve had to deal with Citadel filing bankruptcy (and, now, Next Media), a most idiotic stunt gone awry with a more idiotic explanation from the …