Articles in Headline
New Radio Revenue Strategies
Generate up to 1 million in Revenue for your Station
by Eric Corwin
This is a simple concept that uses an event in the form of a seminar or workshop as a catalyst to bring lots of …
The Secret to Selling Advertising When Few are Buying
Radio sales 2.0 will change everything
The sales landscape has changed over the last several years outside of radio. New sales strategies have replaced or supplemented the old tried and true methods. We all …
Social Media for Radio
Many of the stations we work with and consult want to use social media to market to their listeners. Unfortunately, most do so with very little regard for developing a comprehensive strategy. It is …
It's a "What if" Friday in Radio Sales
Good morning sales, it’s Friday
So here we are on Friday, January 15th in the world of radio sales. Does today look painfully similar to every other day within the last year. Your sales …
Radio Sales Steps into the Future
Radio can do a better job of reaching new prospective advertisers in 2010?
Let’s be honest, are we considering doing anything different this year to reach new advertisers than last? If the answer is …
You Spent the Holidays with Facebook
Tis the season to be jolly and the folks at Facebook are certainly feeling that way now. In between all of the holiday festivities like singing carols and opening presents, people spent a bunch …
Radio Ch-ch-Changes to Watch for
Ch-ch-ch-ch-Changes are going on everywhere within our industry. Citadel Broadcasting is poised to drop 1.2 billion dollars in debt through a prearranged bankruptcy agreement. This should put Citadel in a good position to regain …
Radio Selling During the Holidays
Wow, it been a challenging year for your stations’ most valuable resource—your sales representatives. They’ve had one of the toughest years ever. With new information coming in daily about this years holiday climate many …
Lawyers Pay Stations Big Money
By Eric Corwin/ November 19, 2009
I’ve got good news. Yeah! Radio broadcasters one and all should be excited about an opportunity to generate new found ad revenue from what has to date been …
Building Tomorrow’s Companies During a Recession
Is there a lesson for radio?
Recently I read a post in BusinessWeek about the phenomenon of more businesses being started during a downturn. Some suggest that it’s easier to start companies during downturns because …
