Articles in Headline
RADIO CASHES IN ON LOVE
MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
Radio is like Baseball
Today I spent a sun filled day at the ballpark and it got me thinking about the radio business. I am a Red Sox fan; a team that annually invests in some of the best players available and has one of the highest payrolls in Major League Baseball. Like the radio industry they’re in the entertainment business.
Survey Your Market for Higher Ratings
An effective way to increase your station’s ratings is through a comprehensive survey campaign. This marketing technique uses a snap pack direct mail piece in conjunction with Facebook, Twitter and online marketing to generate ratings results.
7 experts' predictions for 2011
What will be the biggest digital marketing challenge facing brands in 2011? What should agencies do more of in the new year that wasn’t done last year? Which marketing technology or platform will advance the most over the next 12 months?
Is the Opportunity Right to Market Your Radio Station?
I guess the question comes down to betting on a variety of things. First, is the economy on its way back or poised for another dip? I read today that Media analyst at SNL Kagan anticipates radio revenue to grow 6.4% this year, which would mean the industry is pacing to beat the recovery in overall advertising. If this continues to hold true, do broadcasters change their corporate marketing strategy to promote more of their second tier radio stations or do they continue to hunker down and wait.
Marketing Your Station in a PPM World
Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike …
Radio Industry Survey: The Results are In
The Radio Industry Speaks
Last week we surveyed thousands of individuals throughout the radio industry. This survey was promoted through our weekly blog, Facebook, Twitter, LinkedIn and a variety of other social media sites. …
Radio Can be a Local Media Thought Leader
By Eric Corwin
Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized …
Marketing your Station with Social Media
by Eric Corwin
Impact Target Marketing
The state of radio today is such that most broadcasters have little or no marketing budget to promote their stations. Sure there is the station’s airwaves, but preaching to the …
Radio's Big Opportunity
By Eric Corwin
Radio is at the mercy of major advertisers if we are only “order-takers”
Each day we read in All Access, Radio-Info and other industry trade publications that radio revenues are up and then again …
