Articles in Featured
The Benefits of Social Media for Your Station
Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all …
George Johns Muses…
I think Delilah is an incredible woman, not only is she the Oprah of radio, or is it that Oprah is the Delilah of TV, but no matter when Delilah is not helping people on …
Programming Online Radio is More Difficult Than Its Sound
Across the 10,000+ radio stations online, you’ll find programming created by the following mindsets: enthusiastic amateurs believing a selection of their favorite songs with an occasional station ID is all they need to attract an audience.
Small Biz Plans to Grow with Social
Small Biz Plans to Grow with Social
MAY 20, 2010
Source: Emarketer Daily
36% of small businesses look to step up with Twitter and Facebook
Small businesses are confident about their ability to weather the recession, with more than …
Chapman, Johns Team for Talent Consulting Firm
Legendary Dallas air personality Ron Chapman and consultant George Johns are launching a talent coaching company. The duo are partnering with radio entrepreneur and former market manager/GM of KIIS-FM/Los Angeles Roy Laughlin.
George Johns is synonymous …
Ratings and Revenue Support Programs
Ratings Support
Cost Plus Guarantee
If your considering using direct marketing to reach PPM or Diary households this Year let us show you how our proven strategies are helping broadcasters save while extending their marketing dollars. …
Hello Radio, It's concept first and details later
If you talk about what Rush, Hannity, Beck, or Savage talk about on their shows, they then become unbeatable.
Negativity is the killer of Creativity.
If we all evolved from Monkeys how come they still exist, or …
Ron Chapman and George Johns Form Alliance
For Immediate Release
Radio Performance Legends Launch Talent Coaching
In order to do something uncommonly well, you simply can’t do it for everyone. Yet for a select group of radio companies and their talent, two of our …
Is It All About Content, or Being Found?
By Ken Dardis
Audio Graphics
We’ve all heard the phrase, “Content is King.” Jack Benny, Edward R. Morrow, Paul Harvey, and Dick Clark found their content floating to the top at a time when each spoke into …
Consumer Trifecta Suggests Signs Of Life In U.S. Economy
Finally, there may be some combined signs of life in the consumer sector of the U.S. economy. First, the Conference Board’s Consumer Confidence Index rose to 52.5 in March, recovering about half of the nearly …
