Articles in Featured
RADIO CASHES IN ON LOVE
MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
Radio is like Baseball
Today I spent a sun filled day at the ballpark and it got me thinking about the radio business. I am a Red Sox fan; a team that annually invests in some of the best players available and has one of the highest payrolls in Major League Baseball. Like the radio industry they’re in the entertainment business.
Not All Listeners are Created Equal
Let’s take a look at your listeners. First understand that all listeners are not created equal. Who are the most important radio listeners in your market? Some of you might say that your P1 listeners are most important because they generate the largest percentage of your station’s listening. Part of this is true since they do spend more time with your station but the fact is if they are not survey friendly individuals then they don’t matter.
How one company bucked the marketing status quo
The new realities of today’s always-connected media culture have necessitated a dramatic shift in the way that marketers think about electronic media, creative content development, and consumer engagement. Some brands are still struggling to catch up. And others are forging new paths, while anticipating the continual shifts of the media tides.
Radio's Local Search for New Revenue
he number one solution for radio to support a new revenue stream is local search. The connection between local search and local radio is seamless but few, very few, groups see the opportunity. Radio is a branding medium, that we know, that creates awareness for its advertisers and given the right creative can drive immediate business for its clients.
Social Media for Radio on Facebook
We focus on Social Media for radio. Become Part of the Conversation…We provide actionable steps to get the most out of your station’s social media efforts.
7 experts' predictions for 2011
What will be the biggest digital marketing challenge facing brands in 2011? What should agencies do more of in the new year that wasn’t done last year? Which marketing technology or platform will advance the most over the next 12 months?
Generate Lot's of Advertising Leads From Your Website
Our experience shows us that 5 percent of broadcasters are of a mindset to try to generate leads off of the Internet. The entire broadcast industry is years behind the rest of the advertising world.
Marketing Your Station in a PPM World
Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike …
Promote Your Radio Station with a Digital Marketing Strategy
By Eric Corwin
Impact Target Marketing
Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
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