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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Social Media for Radio on Facebook

Submitted by on February 10, 2011 – 10:39 amNo Comment

Social Media for Radio

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Radio Revenue and Sales Solutions

This group was created for the purpose of educating radio sales management and its sales representatives about new revenue solutions and web 2.0 sales techniques. We will focus on identifying new revenue streams and better ways to prospect for new advertisers using both online and offline marketing and sales strategies. As a member, we request that you become part of the conversation and help radio sales representatives become better positioned to succeed in the changing media landscape.
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