Article Archive for 8 September 2010
Is the Opportunity Right to Market Your Radio Station?
I guess the question comes down to betting on a variety of things. First, is the economy on its way back or poised for another dip? I read today that Media analyst at SNL Kagan anticipates radio revenue to grow 6.4% this year, which would mean the industry is pacing to beat the recovery in overall advertising. If this continues to hold true, do broadcasters change their corporate marketing strategy to promote more of their second tier radio stations or do they continue to hunker down and wait.
