MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
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Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike …
