Article Archive for 22 June 2010
Promote Your Radio Station with a Digital Marketing Strategy
By Eric Corwin
Impact Target Marketing
Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
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The Benefits of Social Media for Your Station
Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all …
