Article Archive for June 2010
Promote Your Radio Station with a Digital Marketing Strategy
By Eric Corwin
Impact Target Marketing
Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
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The Benefits of Social Media for Your Station
Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all …
George Johns Muses…
I think Delilah is an incredible woman, not only is she the Oprah of radio, or is it that Oprah is the Delilah of TV, but no matter when Delilah is not helping people on …
Programming Online Radio is More Difficult Than Its Sound
Across the 10,000+ radio stations online, you’ll find programming created by the following mindsets: enthusiastic amateurs believing a selection of their favorite songs with an occasional station ID is all they need to attract an audience.
