Article Archive for April 2010
Ratings and Revenue Support Programs
Ratings Support
Cost Plus Guarantee
If your considering using direct marketing to reach PPM or Diary households this Year let us show you how our proven strategies are helping broadcasters save while extending their marketing dollars. …
Hello Radio, It's concept first and details later
If you talk about what Rush, Hannity, Beck, or Savage talk about on their shows, they then become unbeatable.
Negativity is the killer of Creativity.
If we all evolved from Monkeys how come they still exist, or …
Radio Can be a Local Media Thought Leader
By Eric Corwin
Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized …
Ron Chapman and George Johns Form Alliance
For Immediate Release
Radio Performance Legends Launch Talent Coaching
In order to do something uncommonly well, you simply can’t do it for everyone. Yet for a select group of radio companies and their talent, two of our …
Is It All About Content, or Being Found?
By Ken Dardis
Audio Graphics
We’ve all heard the phrase, “Content is King.” Jack Benny, Edward R. Morrow, Paul Harvey, and Dick Clark found their content floating to the top at a time when each spoke into …
Consumer Trifecta Suggests Signs Of Life In U.S. Economy
Finally, there may be some combined signs of life in the consumer sector of the U.S. economy. First, the Conference Board’s Consumer Confidence Index rose to 52.5 in March, recovering about half of the nearly …
Before the Beginning
In “The New Beginning” I was writing about how I went from just a guy in a rock band to a Program Director of a radio station in about six months time.
To explain how I …
