Article Archive for March 2010
Radio Revenue Solutions
Here are several programs and initiatives that have proven or are proving to be successful at driving new station revenue:
AdvertisingWorkx Sales Seminars: This program has been successful in helping generate over 50 million in …
Non-Farm Payrolls Fall Just 36,000; U.S. Unemployment Rate Remains At 9.7%
U.S. non-farm jobs declined by just 36,000 jobs in February, fewer than anticipated by many economists who predicted that bad storms during the month may have depressed the overall payroll count. It was the 25th …
George Johns Thinking Out Loud
Dana Horner told me that his wife Lindsay claims that he doesn’t hear so well anymore. My response to him was … We always hear what we want to hear, but as we get older …
AC Programming: What Women Want From Radio
6 reminders to focus your programming today
1. Even among 18 to 24-year-olds, a majority of women are concerned about what kids hear on the radio.
2. Female diary keepers have a low tolerance for rude announcers.
3. …
