Two Types of Radio People and More
by George Johns
There are only two types of people left in the Radio Biz these days. Those who are scared to death they are going to be fired and those that hope to be.
I was driving along I 95 North in my car headed for West Palm Beach from FT. Lauderdale with a buddy. Being originally from Canada and having no idea about these sort of things but kinda curious nevertheless I asked him how many people in America way back did he suppose owned slaves.
He looked around a little, I think even checked out my back seat before he said, maybe 3 or 4%, 5 tops
I asked him why he was looking around before he answered. He said we cant talk about this kinda stuff man! I asked why not and he replied because it’s politically incorrect and people’s careers have been ruined for even saying less than we just have.
Why are the reputations of used car salesmen and politicians so terrible, surely they don’t deserve them.
You can become whatever and whomever you want to be mainly through repetitious action.
Tommy Kramer said Walter Cronkite spoke at the rate of about 120 words per minute when he was on TV. Most people speak at a rate of 165 – 200 words a minute. Walter knew that by speaking slowly he would stand out, plus he would be understood.
I do lean a little to the right, but not far enough as to not know The Oil Companies, The Banks, The Medical Insurers, and the Government are probably all my enemies.
You don’t see any young men driving fancy cars only young women.
Now as we head away more and more from fossil fuels and consume more and more electricity, how long do you suppose it will be before the Electric Barons start kicking our ass.
As quickly as women forgive themselves I wonder if they just assume that the men in their lives have done likewise.
Do I need an Auto Tuner so as to better communicate with my fourteen year old.
In Olympic Hockey, what language do you suppose all the players from around the globe were using to trash talk each other with.
We all kinda know what the other person should do, it’s what we should do that’s most difficult.
I’m hoping at my 100th birthday party that my two beautiful daughters push the very good lookin’ nurse out of the way and both roll me in together.
I’ve noticed that the sales folk seem to becoming a lot more sensitive lately, it may be I think because they want to be recognized as part of the art form.
Not going to happen!
What I have never figured out about NFL football coaches is why they predictably do what the other team knows they are going to do and have been practicing how to stop it all week. Hell I’m only watching and I know. The one time last year when the Dolphins didn’t, was against the Patriots (Wild Cat) the Patriots couldn’t stop them.
The folks who got fired in the early days of Consolidation were the lucky ones.
They got to sell their stock and became rich or at least almost rich. The unlucky ones who weren’t fired had to helplessly stand by and watch their stock fade to the almost worthless state.
I think the corporate executives who are lecturing sales staffs all over America using various electronic delivery systems should have to make a market visit and go out on the street really show us all how it’s done!
If your not a poet can you still use poetic license.
Have you ever noticed if your in a room and no one else is around and sometimes you might start to mumble out loud to yourself, but you immediately start to sing what ever you were talking about if someone happens to walk in on you.
One of the tricks I used to use when I was doing “The Class Format” was bring Major League Talent to Minor League towns, it worked every time. Hey I think it would work right now in LA.
You can’t over play someones favorite song.
Jerry Del Colliano says that 40-60% of a station’s revenue comes from the morning show, not counting all the forced buys to other day parts if you want to get on in the morning. Yet, and someone needs to help me with this, the big companies seem to be firing all their morning stars.
Color me very confused!
Way Back when I was at CFTR in Toronto I decided it was time for us to play the hits, but according to CRTC regulations we had to broadcast only Adult music. I went out and bought every Ray Conniff album I could find and played the original versions of everything he covered.
You cant get any more adult than that.
I used to imagine when women had sleep overs together they all wore baby dolls and stuff from Victoria’s Secret. Turns out most of them were really wearing flannel pajamas with bunny feet in them.
What ever happened to “The Customer Is Always Right” Last night I had a small dispute at a local sports bar with the bartender about a ruling concerning their special rewards program. I asked to see the Manager to see if I could get it cleared up.
The Manager came out and opened the conversation with … I was wrong and I was also rude. She wouldn’t let me even state my case, in fact I never even got a chance to open my mouth.
Radio has always been under attack, TV, then MTV, then, The Internet, then Satellite, now there is a bunch of different kinds of technology competing for the consumers attention.
Through it all Radio prevailed mainly because it always looked for the new thing to do and always found it. Why do I get the feeling now nobody is even looking.
Tim Moore is a brilliant writer amongst other things and every time I read him I just marvel at how he crafts his pieces. Then suddenly it hit me, we write about mostly the same things, mine is just the blue collar version … Ok I feel much better now!
I bet more people saw the Olympic Gold game between Canada and the USA than have ever seen any other Hockey game.
What’s got radio in such dire straights today is the single digit multiples of course. Growth is the only way the multiplies will go up, but unfortunately it’s only audience growth that can do that.
Do you think anybody is working on more audience, are there any meetings about figuring out how to get more people to use radio. Much more@ www.GeorgeJohns.com
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George A. Johns
office 954 315 1509
cell 954 868 6759
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