Article Archive for March 2010
Marketing your Station with Social Media
by Eric Corwin
Impact Target Marketing
The state of radio today is such that most broadcasters have little or no marketing budget to promote their stations. Sure there is the station’s airwaves, but preaching to the …
Social Media: A 3-step plan for learning more about your audience
By Neil Rosen
Article Highlights:
• Branded communities let your customers interact directly with your company and potentially influence the way you do business
• Website remarketing provides clear information about your customers’ online activities
• Well-designed email campaigns show you are …
Two Types of Radio People and More
by George Johns
There are only two types of people left in the Radio Biz these days. Those who are scared to death they are going to be fired and those that hope to be.
I was …
Consumer Prices Index Was Virtually Flat In February
U.S. consumer prices were unchanged on a seasonally adjusted basis in February, with the Labor Department reporting that falling energy prices offset increases in prices of cars, health care, and food. The almost-flat (+0.1%) reading …
Music as a Visual Experience
by Ken Dardis
Audio Graphics
The radio industry may be turning another corner. This time it has nothing to do with advertising revenue, program quality, or community service. The new challenge, for anyone involved in bringing music …
That's Curious George: Let's Look Back
Last year I went back to Indianapolis to visit some friends and I happened to catch Orly Knutson doing a little fill in work on the radio. I was amazed at how young he still …
Is "The Dow Jones Of Pop" Music UP? Or, DOWN?
Originally posted on Jaye Albright’s Breakfast Blog
Chris Molanphy pens a great read that everyone who picks songs for radio airplay really needs to ponder.
“Like the Dow Jones Industrial Average — …
Economy: Retail Sales Climb While Jobless Claims Decline; Consumer Confidence Still A Problem
The number of Americans filing first-time claims for jobless benefits dropped by 6,000 last week, the second consecutive weekly decline and an indication that some companies are nearing the end of payroll reductions. At the …
That's Curious George
Delilah who was born Delilah Luke said that her parents named her older brother Matthew Mark Luke as a bit of a joke. They went on to name her after the notorious woman in the …
Radio's Big Opportunity
By Eric Corwin
Radio is at the mercy of major advertisers if we are only “order-takers”
Each day we read in All Access, Radio-Info and other industry trade publications that radio revenues are up and then again …
