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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Article Archive for February 2010

Who Can Afford Howard Stern?

February 5, 2010 – 12:32 pm | No Comment
Who Can Afford Howard Stern?

By Paul Bond
LOS ANGELES (Hollywood Reporter) – Howard Stern has begun negotiating a new radio contract. Perhaps not technically, but Stern’s on-air mentions of his exclusive Sirius XM Radio deal winding down at year’s end, …

Therapy with George

February 5, 2010 – 12:27 pm | No Comment
Therapy with George

By George Johns
When my Daughter Candis turned five all I wanted to become was the man she already thought I was. When about 25 years later my Daughter Cami turned five I realized I still …

Four Words to Shake Radio Industry

February 5, 2010 – 12:21 pm | No Comment
Four Words to Shake Radio Industry

“Local Advertising on Pandora” is not exactly a phrase you want to acknowledge, and my guess is it won’t be by many of broadcast radio’s elite troops. Just keep your eyes on this concept, though, …