Article Archive for February 2010
Time to Restructure Radio Programming
by Ken Dardis
Audiographics
Here are three rapid-fire questions I thought of after being exposed to a “new” radio format.
At what point did radio industry executives (circa: 1954) realize that television was injurious to its long-form programming? …
Prospects on Demand: Identifies and produces more potential new direct business leads
This solution allows your station to utilize proven lead generation sales reps to set one-on-one sales appointments for your in house reps. This system helps to increase the efficiency and productivity of your present sales …
New Radio Revenue Strategies
Generate up to 1 million in Revenue for your Station
by Eric Corwin
This is a simple concept that uses an event in the form of a seminar or workshop as a catalyst to bring lots of …
Is there such a thing as too much "Wine, Women or Song". What say you Tiger.
It is said that the average male thinks about sex every seven seconds even while running a Marathon. So if your sexually addicted what number could that possibly be.
It seems to me that wives get …
The Radio CEO that Listens Will
by Eric Corwin
I was reading an article recently by John Ryan of the Center for Creative Leadership about A. G. Lafley chief executive officer of Procter & Gamble. Upon his stepping down from …
Radio Sales Needs More Than a Styrofoam Cup
by Eric Corwin
It is important that we understand the difference between Sales 1.0 and Sales 2.0; Sales 2.0 plays off the idea of Web 2.0 so the difference is really about sales before the web …
Social Media for Radio…Join us on Facebook!
Join the Social Media for Radio Group on Facebook.
Become a part of the discussion, provide insight, ideas, case studies or ask a question of the group. We focus on Social Media for radio. We …
At 35,000 Feet With George Johns
As I write this I am flying at about 35,000 ft. on my way to a client meeting in San Francisco. I’m kinda just sitting here all relaxed, having a glass of red wine and …
Hire a Prospects on Demand Sales Rep for your Station
Prospects on Demand delivers leads 12 months a year
It’s not a secret that your sales staff needs to generate more new direct business. It begins with prospecting. You need more prospects, more appointments …
Social media: Listen less and sell more
By Clay McDaniel
Article Highlights:
* In 2009, social media was all about engagement, now it’s all about sales
* The beauty of social media is that it’s a two-way …
