Article Archive for January 2010
It's a "What if" Friday in Radio Sales
Good morning sales, it’s Friday
So here we are on Friday, January 15th in the world of radio sales. Does today look painfully similar to every other day within the last year. Your sales …
The Top Five Ways to Attract and Keep Customers in Any Economy
I have a friend in Florida who owns six Subway franchises.
He’s rolling in dough, whole wheat, and greenbacks.
He loves the recession. He’s remodeling his house (stimulating at least one South Florida contractor to keep swinging …
Why We Don't Reach Our Goals and Keep Our Resolutions
Are you making these common goal-setting mistakes? Set your intentions wisely and strategically to create the life and business you really want.
What could be better – in business or in life – than the ability …
2010 Ad Trends (A Radio Adaptation)
Post from Jaye Albright’s Breakfast Blog
Verizon Wireless’ current commercial, in which the carrier touts its 3G cellular coverage as better than rival AT&T’s
Suzanne Vranica’s Wall Street Journal short list:
…
More Buried Treasure
In Buried Treasures part three I was writing about The Jury recording our first tune “Until You Do” the details of which came back so vividly to me as I was driving up I 95 …
Planning Your Next Move in Ad Land
The Challenges and Pitfalls Ahead for the Industry in 2010
NEW YORK (AdAge.com) — For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed …
Internet Business Model: How far has radio come?
Here’s a list of internet-related items. Radio industry executives, managers,and programmers need to know how each works if they want to efficiently use an internet business model. This list does not include the many items …
Radio Sales Steps into the Future
Radio can do a better job of reaching new prospective advertisers in 2010?
Let’s be honest, are we considering doing anything different this year to reach new advertisers than last? If the answer is …
Social Media and Lead Generation
This past week I had a reporter interview me about “lead generation in this new era of marketing,” and the reporter was specifically interested in focusing on the (1) opportunities and (2) challenges for companies. …
Something to think about
Brent Farris told me that radio used to be a part of Showbiz but when they pulled the Show & The Biz apart the magic escaped.
Have you ever noticed that kids are just mildly amused …
