Article Archive for January 2010
Lessons Of AM Radio
by Mickey Lonchar, Yesterday, 3:54 PM
As it turns out, most of what I needed to know about succeeding with social media in the 2010s I first learned from AM radio back in the 1970s.
The AM …
The Secret to Selling Advertising When Few are Buying
Radio sales 2.0 will change everything
The sales landscape has changed over the last several years outside of radio. New sales strategies have replaced or supplemented the old tried and true methods. We all …
YouTube Goes Disco With Experimental Music Discovery Project
by Erick Schonfeld
There are so many music search engines out there based on YouTube music videos (Songza comes to mind) that it was only a matter of time until YouTube created its own music …
"MOMENTS" ( Buried Treasures Part V )
By, George Johns
In part four of Buried Treasures I was wrote about how my hearing The Jury’s first record on the air for the first time was a very special breathtaking moment for me, …
The Top 10 PD Resolutions for the New Year!
As 2010 starts, here are a few ideas for all programmers to reflect and think on. There are many more, but these are on the top of my list.
By, Gary Berkowitz
www.garyberk.com
1. …
13 signs the marketing industry is recovering
Article Highlights:
• Clients are shifting budgets rather than outright canning them
• Mobile is big and getting better (and brands need to react with investments)
• We should see an injection of marketing dollars from small businesses that were previously …
Social Media for Radio
Many of the stations we work with and consult want to use social media to market to their listeners. Unfortunately, most do so with very little regard for developing a comprehensive strategy. It is …
Radio's Outlook in 2010 Looks Strong
Mary Beth Garber Stands Up For Radio
December, Media Life ran an article headlined “Outlook for radio in 2010: More struggle” That got the SCBA Exec Director’s dander up. (click to read her fact-based rebuttal)
…
Callout and Web Based Research – Exploring the Differences
An Open Discussion
Differences between Callout and Web-based Music Surveys
Why are the results so different?
Part One – We need answers!
The programming minds that steer the content of the radio station are in a music meeting. It’s …
Radio is the Soundtrack of Life
Radio for me is merely the soundtrack of life, or maybe better put “Should be the sound track of life”.
Do we have the name of the person who first came up with ” Politically Correct.” …
