Article Archive for December 2009
The 2010 U.S. Census Count Will Drive Your Ratings For The Next Decade
Jay Albright
Albright & O’Malley
Writer Lornet Turnbull really got me to thinking of THE question to talk about at this week’s Arbitron Fly-In, arguably even more fundamental than sample sizes, diary measurement or PPM:
Where will you …
Principles of Change: The Sixth of Nine
Your Language Helps You Retain Control During Times of Change
by Ariane de Bonvoisin
I’ve interviewed thousands of people going through all types of change — job loss, divorce, a cancer diagnosis, a baby, a new business …
Everyone is Now an Internet Radio Expert
by Ken Dardis
Audio Graphics
Relative to the internet, it’s amazing how quickly the number of radio experts has grown. Everywhere you turn, someone new is giving directions on how to make money in radio, on-air and …
Buried Treasure
A couple of days ago I was sitting at a spare desk at WFTL in South Florida waiting for another meeting to break out. I’m not a real big fan of meetings mainly because they …
Radio Gets a Do-Over
This week Salem Broadcasting became the first group to restructure its debt to allow it some much needed financial flexibility. What it plans to do with it, will remain to be seen. …
Radio Selling During the Holidays
Wow, it been a challenging year for your stations’ most valuable resource—your sales representatives. They’ve had one of the toughest years ever. With new information coming in daily about this years holiday climate many …
Radio Is The Internet's "C Student"?
Wall Street Journal reporter Sarah McBride writes that more than 42 million people each week listen to radio streamed over the Internet, more than double the rate from five years ago, according to Edison Research …
George
I had lunch with a very beautiful woman yesterday by the name of Marnie Howard. Marnie is an author who has just come out with a new book called Giving is Living.
At lunch we were …
Wasted Talent
What is “talent?” If you look it up you’ll find words like “aptitude,” “flair,” “gift,” “bent,” “ability,” “genius” and more.
We can all give examples of talent. People like Garth Brooks, all four Beatles, both Manning …
