Article Archive for 30 December 2009
Prospecting for New Advertisers in 2010
Take the time to find out about Prospects on Demand
There is a better way to get new advertising prospects in 2010. It’s called “Prospects on Demand,” (POD) and it is designed to deliver as …
Old Yeller
Inspired by Roy H. Williams’ Monday Morning Memo about the decreased value of an online Yellow Pages listing vs. radio advertising for acquiring new customers, I Googled three generic business categories in twelve client markets …
Asking the Right Question
I have been seeing this movie a lot in the last year: station is disappointed in its initial PPM rank, so they commission a major radio research company to do a perceptual to see what’s …
The First Thing for Radio in 2010 – Change
It’s not been a good week for the radio industry. We’ve had to deal with Citadel filing bankruptcy (and, now, Next Media), a most idiotic stunt gone awry with a more idiotic explanation from the …
You Spent the Holidays with Facebook
Tis the season to be jolly and the folks at Facebook are certainly feeling that way now. In between all of the holiday festivities like singing carols and opening presents, people spent a bunch …
