Article Archive for 18 December 2009
Health Care for your Radio Station
Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did …
Buried Treasures II
In part one of ” Buried Treasures” I wrote about getting a call from a Shawn Nagey a concert promoter who had tracked me down at WFTL in South Flotida.
Shawn had called to see if …
A Question for the Radio Industry: What?
Couldn’t help but have LOL moment this morning after a friend sent a quote from Arbitron Executive VP and chief marketing officer, Alton Adams (spoken at Arbitron’s annual Fly-In): “Radio and Arbitron have some catching …
Who Decides Which Ideas are Good?
Radio needs to keep its eye and ears wide open
I often wonder about all the good ideas in the world that never made it off the drawing board. For one reason or other these …
