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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Article Archive for 4 December 2009

Radio Gets a Do-Over

December 4, 2009 – 4:33 pm | No Comment
Radio Gets a Do-Over

This week Salem Broadcasting became the first group to restructure its debt to allow it some much needed financial flexibility. What it plans to do with it, will remain to be seen. …

Radio Selling During the Holidays

December 4, 2009 – 9:08 am | No Comment
Radio Selling During the Holidays

Wow, it been a challenging year for your stations’ most valuable resource—your sales representatives. They’ve had one of the toughest years ever. With new information coming in daily about this years holiday climate many …