Article Archive for December 2009
Prospecting for New Advertisers in 2010
Take the time to find out about Prospects on Demand
There is a better way to get new advertising prospects in 2010. It’s called “Prospects on Demand,” (POD) and it is designed to deliver as …
Old Yeller
Inspired by Roy H. Williams’ Monday Morning Memo about the decreased value of an online Yellow Pages listing vs. radio advertising for acquiring new customers, I Googled three generic business categories in twelve client markets …
Asking the Right Question
I have been seeing this movie a lot in the last year: station is disappointed in its initial PPM rank, so they commission a major radio research company to do a perceptual to see what’s …
The First Thing for Radio in 2010 – Change
It’s not been a good week for the radio industry. We’ve had to deal with Citadel filing bankruptcy (and, now, Next Media), a most idiotic stunt gone awry with a more idiotic explanation from the …
You Spent the Holidays with Facebook
Tis the season to be jolly and the folks at Facebook are certainly feeling that way now. In between all of the holiday festivities like singing carols and opening presents, people spent a bunch …
Health Care for your Radio Station
Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did …
Buried Treasures II
In part one of ” Buried Treasures” I wrote about getting a call from a Shawn Nagey a concert promoter who had tracked me down at WFTL in South Flotida.
Shawn had called to see if …
A Question for the Radio Industry: What?
Couldn’t help but have LOL moment this morning after a friend sent a quote from Arbitron Executive VP and chief marketing officer, Alton Adams (spoken at Arbitron’s annual Fly-In): “Radio and Arbitron have some catching …
Who Decides Which Ideas are Good?
Radio needs to keep its eye and ears wide open
I often wonder about all the good ideas in the world that never made it off the drawing board. For one reason or other these …
Radio Ch-ch-Changes to Watch for
Ch-ch-ch-ch-Changes are going on everywhere within our industry. Citadel Broadcasting is poised to drop 1.2 billion dollars in debt through a prearranged bankruptcy agreement. This should put Citadel in a good position to regain …
