Article Archive for November 2009
Radio’s Fortune Lies in a Bowl of Cereal
By Eric Corwin
November 6, 2009
This morning, as with most mornings I skimmed over the Inside Radio email, got a sip of coffee and moved through the rest of my early morning reading. Seth Godin …
Say Goodbye To The "B" Students
For years, the radio industry had the rap of being a safe haven for “C” students. With the last wave of consolidations and job cuts a few years ago, most of them were eliminated. Now, …
Radio Revenue Renewed: Meter Madness
Arbitron diary tactics were fun, but didn’t mean much.
Remember the games played with time checks? “If we advance the time, we’ll get credit for another quarter hour.”
Or how about, “Write this down, you’re listening to …
Young demos are heavy radio users
Think the iPod and mobile phones have killed radio listening in the young demos? Think again. Analysis of a landmark study for the Council for Research Excellence (CRE), funded by The Nielsen Company, finds that …
Demonstrating Radio Audience Response
By Ken Dardis
Audiographics.com
If I got my pick of questions to ask an exec in the radio industry, this would be one: Do you know where your web site visitors are going?
The answers to this …
The Social Media Revolution is Changing the Way We Do Business
Niche Focus Group Creates Packages to Harness the Power of Social Media
SCOTTSDALE, Ariz.–(Business Wire)–
The number of texts sent and received every day exceeds the Earth`s population!
It took radio 38 years to reach 50 million people, …
