MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
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Is there a lesson for radio?
Recently I read a post in BusinessWeek about the phenomenon of more businesses being started during a downturn. Some suggest that it’s easier to start companies during downturns because …
