Article Archive for 11 November 2009
Defining Radio Today
I have run into a recurring problem the past few months and thought the time was right to discuss it.
Each Sunday six stations are added to RadioRow.com, a popular radio portal owned by Audio Graphics. …
Study: Radio is still reaching consumers
A recent study from the Center for Research Excellence could change the way advertisers look at radio, as a stand alone media buy, and as part of a cross-platform marketing campaign. According to the study …
Is your morning show working, really?
Here’s a litmus test that may help you find out.
Does it out perform the station as a whole by one to one and half shares in demo?
Does at least 65% of the station cume listen …
I'm Just Sayin'
Back in the early days at WIBC in Indianapolis and KVIL in Dallas I think it was almost an unfair fight with other radio stations.
Our on air talent was so much better than the competition’s …
