MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.
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By Eric Corwin
November 6, 2009
This morning, as with most mornings I skimmed over the Inside Radio email, got a sip of coffee and moved through the rest of my early morning reading. Seth Godin …
