Article Archive for November 2009
Starbucks Rings in the Holidays With Big Social-Media Push
Will Partner With Pandora, Connect With Fans on Facebook, Flickr
By Emily Bryson York
CHICAGO (AdAge.com) — Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that …
The Radio Wind Blows Towards Internet
by Ken Dardis
Put aside the apathy that the broadcast radio industry showed for a decade. Forget about the royalty rates that have continually been the sword of Damocles hanging over internet radio’s head. Stop …
A View from Down Under: What does the future hold for radio?
By Grant Shepherd
SYDNEY: Senior executives from all the main commercial radio networks met in Sydney today to discuss some of the challenges and opportunities that may arise for the medium over the next decade.
Joan Warner, …
George
I’ve been told that a lotta people don’t “get me” Joe Amaturo claims he got me right away when he figured out I was logical not mystical.
Jo Myers asked when her new book “Good To …
Lawyers Pay Stations Big Money
By Eric Corwin/ November 19, 2009
I’ve got good news. Yeah! Radio broadcasters one and all should be excited about an opportunity to generate new found ad revenue from what has to date been …
Building Tomorrow’s Companies During a Recession
Is there a lesson for radio?
Recently I read a post in BusinessWeek about the phenomenon of more businesses being started during a downturn. Some suggest that it’s easier to start companies during downturns because …
Defining Radio Today
I have run into a recurring problem the past few months and thought the time was right to discuss it.
Each Sunday six stations are added to RadioRow.com, a popular radio portal owned by Audio Graphics. …
Study: Radio is still reaching consumers
A recent study from the Center for Research Excellence could change the way advertisers look at radio, as a stand alone media buy, and as part of a cross-platform marketing campaign. According to the study …
Is your morning show working, really?
Here’s a litmus test that may help you find out.
Does it out perform the station as a whole by one to one and half shares in demo?
Does at least 65% of the station cume listen …
I'm Just Sayin'
Back in the early days at WIBC in Indianapolis and KVIL in Dallas I think it was almost an unfair fight with other radio stations.
Our on air talent was so much better than the competition’s …
