Article Archive for October 2009
Radio Industry Future is Selling Online
“Local online advertising is growing at a 12% clip…” say words announcing the latest Borrell Associates report, “Local Internet Advertising.”
This sets up a question: Is the radio industry selling against the internet, or is radio …
5 Factors That Will Determine Future Ad Spending
Some optimistic ad forecasts have been made in a vacuum, without taking into account the headwinds of real 17.5% unemployment, retailers’ jagged recovery, media’s struggling digital paradigm and the overall free-fall in ad spending.
Despite the …
Do you (or your station) have passion for your work?
It’s another morning and you’re on your way to work. You’re really excited and passionate about getting there and getting started…right? If you’re like eighty-five percent of the work force, then the very …
GEO. Just Thinkin' Out Loud Again.
When Ron Chapman said Kay, Vee, Eye, LLL, he said it like he was saying his own name, and he said it with such pride that years later when he was long gone they had …
Google Lures Local Advertisers by Subverting Its Own Search Policies
Two-City Test Takes on Yellow Pages With New Pricing System, Ad Model
NEW YORK (AdAge.com) — Google is experimenting with its deepest foray into local advertising and along the way is branching out from one of …
George Johns Just Mouthin Off Again.
It is not important who you know, but it’s real important who knows you.
Being remembered by quality people for some of the deeds you’ve done in your life is a very worthy goal. Now if …
Radio and Search Engines
Let’s revisit a topic that’s discussed frequently at Audio Graphics – how radio stations rank in search engines.
The reason why we focus on search engine positioning is simple. If the radio industry is serious about …
Arbitron to increase sample size for radio ratings
COLUMBIA, Md. — Arbitron Inc. said Friday it would increase the sample size of the listeners it tracks for its radio ratings service.
Arbitron ( ARB – news – people )’s Portable People Meter measures radio …
What business is the radio business?
We’ve all heard the term, “the business” when someone refers to being in radio. I wonder, though, how many of us have ever stopped to think about what, “business” we’re really in.
I’m sure each …
