Article Archive for October 2009
Radio's New Golden Age…It's Time to Step Forward
Many folks believe the best time to launch a new product, service or new concept is during the best of times; when the economy is vibrant and customers are eager to spend their surplus of …
Radio Revenue Ideas
Radio programming consultants as a rule usually talk about how to get better ratings. However, this consultancy was founded on the idea that we should also offer our creative services to a client’s sales …
Blinded by PPM Numbers
Last week I had the good fortune to attend a Cleveland session on Arbitron’s PPM. It was a relatively large crowd of radio industry and agency types who were eager to be shown radio’s future …
Royalty Fees Could Change Future of Radio
Congress is considering a new law that could change the shape of the American radio industry.
The new law would require U.S. broadcasters to pay fees to performers for playing their music. Such fees are common …
Just wandering around wondering.
Don’t you wonder some time whether those radio guys have any idea what all those inspirational words really mean when they just kinda pop those Vince Lombardi type quotes into the middle of a creative …
Ride the Radio Recovery: Are you ready?
Many including President Obama believe that we are near or at the end of the recession. Most believe that it will be a long recovery and that society has irrevocably changed its way of spending. Business owners including radio, that have been riding out the recession, are now asking themselves when and how much to advertise.
Questions By Bob Glasco
Radio programming consultants as a rule usually talk about how to get better ratings. However, this consultancy was founded on the idea that we should also offer our creative services to a client’s sales …
Time to Start Measuring Radio Campaigns
Between 1991 and 2001, I created 800+ radio commercials and promos each year. It wasn’t unusual to go into a session where they’d have up to 5 scripts lined up for 30 different car dealers. …
FM Radio On iPhones and iPod's. Here's to the future
RUMOR: Apple soon to enable FM radio in iPhone and iPod touch
“We’ve just received a tip that an iPhone radio.app is being developed in-house by Apple for use on the iPhone and iPod touch. From …
How Do Innovators Think?
What makes visionary entrepreneurs such as Apple’s Steve Jobs, Amazon’s Jeff Bezos, Ebay’s Pierre Omidyar and Meg Whitman, and P&G’s A.G. Lafley tick? In a question-and-answer session with HBR contributing editor Bronwyn Fryer, Professors Jeff …
