Article Archive for September 2009
Radio’s Prospects Are Good
Stations Generate More Revenue More quickly with ABB
If you had a chance to read last week’s article entitled, “Radio’s Online Sales Secret”, I hope you have a better idea of the value of your …
Radio tunes in to iPods, looks to phones
Is radio mounting a comeback?
Six months ago, I never would’ve thought that, much less typed it. But changes may be afoot, and battered broadcasters seem ready to take advantage of any opportunity.
I’ll start with radio’s …
Radio seen leading muted ad recovery
Wells Fargo Securities analyst Marci Ryvicker reports that her channel checks suggest that “a muted ad recovery is underway.” She sees the greatest sequential improvement for radio, although pricing is still down a lot, followed …
Construction Zones (Chapter 3)
In a couple of other pieces I wrote about how some folks would come to me and want me to a little construction on their stations even though they were in pretty good shape. Most …
Internet Is Future of Radio
Video never managed to kill the radio star. Despite the arrival of cassette tapes, MP3 players and satellite radio, AM/FM broadcast radio still has enormous reach. According a study by Knowledge Networks, 18% of the …
I THINK I HAVE A THINKIN' PROBLEM
Lawrence Amaturo who owns a Nissan car dealership in Santa Rosa Ca. claims he has lots of money for great radio ideas, but none for radio spots.
Tom Skinner GM of KZST told me to …
NBC Turns to Radio for Leno Tune-in
NBC is putting big promotional bucks behind its prime-time bet on Jay Leno. Leading up to Leno’s Sept. 14 debut at 10 p.m., NBC Universal is turning to an ambitious radio campaign as part of …
TV Nets Notice Uptick in 'Just in Time' Ad Buying
Hope Is Demand Will Begin to Increase As Economy Improves
NEW YORK (AdAge.com) — TV networks have placed a big bet that demand for ad time will increase as the ailing economy limps toward something resembling …
Radio’s Online Sales Secret
It’s time for radio to make a change…
Here at Impact Target Marketing we’ve spent a lot of time recently, focused on how we can help individual radio stations generate more advertising revenue. This has been …
Survey: 33% of Advertisers See Uptick In '09 Spending
Bucking conventional wisdom, a new survey of small and mid-sized advertisers from a media buying agency found that 33% of respondents said they expect to increase their ad spending compared to 2008. However, this unexpected …
