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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Meanwhile George Johns was still thinking.

Submitted by on September 22, 2009 – 7:00 amNo Comment

If the President’s proposed health plan isn’t good enough for all the people in Congress to be covered by, then it sure as hell is not good enough for me either.

In the year 2000 The Beatles were offered one hundred million dollars to reunite for one concert at Dodger Stadium in LA with potential of earning up to five hundred million with pay per view etc. thrown in.
They turned it down because they didn’t think they could live up to what the fans would expect of them and they didn’t want to tarnish their image.
I think all the big acts who are reuniting today would also go down on all their fans immediately following the concert, for that kind of coin.

Bobby Cole told me that he remembers everything that legendary Tom Donahue taught him while he was at KSAN.
I find that totally amazing considering all that went on there.

If anymore than three people are working on a radio project it will never be any good, if it even gets completed.

Brent Farris told me that the only thing that moves slower than evolution is politicians .

Ron Chapman recently told me that when he retired from Dallas Radio he bought a great condo on the good ship World, which was his dream come true.
But after going around this planet earth almost three times he finally turned to his beautiful wife Nance and said … Can you get me off this merry go round?

I am the toughest guy in the world to sell your agenda to unless of course you are one of my daughters who will laugh out loud when they read my tough guy statement.

I am very proud of the results of a lot of projects that I have been involved in, but it’s the ones I’m not very proud of that make for better stories.

Have you ever noticed that you cant really understand the names that they are paging at the airport, but if it’s yours or even if it’s the community you live in mentioned, the sound is clear as a bell. Just like on the radio.

When The Beatles first played Sgt. Pepper for Bob Dylan and before anybody else had heard it his only comment was … Oh I see The Beatles aren’t going to be cute anymore.

Is there anything more powerful and distracting than the moment a beautiful young woman walks into the middle of a very important meeting. Can you say end of meeting !

I learned a long time ago that one of the best things you can do on radio is play someone’s favorite song. There is only one thing better than that. It’s when a listener’s favorite personality while talking over the front of their favorite tune, passionately claims that this tune is their favorite too.

An on air talent’s main purpose is to enhance the music they are playing. It’s kinda a lead, follow, or get the hell out of the way thing.

Tom Feltenstein recently told me that the way things are going in America it’s much smarter to marry for money the first time around. You can always do it for love the next time.

Paul Martinelli told me that the only difference between making 50 thousand a year and 50 thousand a month is the knowledge of how to do so.

One of the smart things I always thought that Rogers Radio in Canada did was … They always recruited the best GM they could find, if that persons background was from programming, they also became the PD. Then all they had to do was find a strong Sales Manager to back them up.
If the persons background was from sales they also became the sales manager with a strong PD to back them.
This all reminds me of football which of course most of radio does, not to mention life.
The head coach is usually an expert from the offensive or defensive side of the ball. When they get the big job most of them are smart enough to get a great assistant coach, who thinks about things kinda opposite to the way he does.

OK lets check my radio formula once again to see if it still will result in success when used. T+S=A+(p+i+t)xP+I=$uccess. Yep it still works!

You are where you came from.

You also are who you are acting like on any given moment.

I love it when an air talent sends me their best show ever. That way I can try to figure out how they could do that everyday or perhaps even improve on it.

It is always fun to save a “best ever” show to review in a couple of years. If your a little embarrassed by it, your still rockin’.

A radio hosts job is to give their version of what life is all about. If their version is any good, they get paid gobs of money to do some more.

How we used to it be probably doesn’t pertain anymore because all the conditions have changed.

A small change in how you language things could make a big change in your life.

My brother Reg was telling me last week while I was visiting him at m2o Labs in San Diego that the reason over 70 % of people who visit your station’s web site, do so for greed, and he can prove it. No greed, no traffic.

When a woman says to you … You already told me that story, your going to need a new woman.

When did a PD staying home and listening to his station at least once a week stop working ?

The only thing that hasn’t changed in radio is what the listeners want.

The music trick on radio is to simply play the tunes the folks like more often than the ones they don’t. Figuring that all out is a whole other story.

Most women found their new favorite radio station by hitting scan. Now that PPM is with us it’s not so important to be her favorite radio station, but stopping her from hitting scan sure is.

More @ www.georgejohns.com