Article Archive for September 2009
Restructuring an Industry: Is Anyone Listening?
The radio industry will undergo a complete financial restructuring in the next 12 to 24 months. It has already begun. A massive amount of debt will be converted to equity and/or written off. Yet there …
Quotes from George Johns and Others.
When your an air talent the thing to do is reinvent yourself, become someone most people generally like. You know, Brad Pitt, Tom Cruise, George Clooney, Clint Eastwood, those kinds of people. Why be yourself …
Can Twitter Rake in the Ads to Justify $1 Billion Valuation?
With the Money Comes Expectation of Revenue; Microblogging Service Seems in No Rush Turn on Spigot
NEW YORK (AdAge.com) — The question about Twitter used to be, “Is it a business?” Now, the question becomes “How …
"The Best of Radio" Not Good Enough
Prior to getting into today’s discussion I need to ask one question: Will anyone at the Radio Advertising Bureau who knows what they are doing online please raise your hand? Didn’t think I’d see any …
Affinity Metrics, Chapter 2
In our last chapter, we talked about Arbitron’s new initiative to begin measuring the audience loyalty of a Radio station.
This is a great idea! It will give sales departments a better and more believable …
There’s a Better Way to Reach New Advertisers
Don’t lose more ad revenue waiting to make a decision
There’s a belief in radio today that things are beginning to change. Our industry prospects are looking up. Others believe that the industry now …
Learn to Leverage the Radio
5 things you need to know about this effective–and underused–medium.
Along with print and TV, radio is one of the most popular forms of conventional, “offline” advertising. It can also be one of the most effective. …
Affinity Metrics
That’s Arbitron’s latest project. They’re trying to figure out a way to show advertisers how loyal a particular Radio station’s audience is to them.
It’s the first really good idea they’ve had.
Don’t get me wrong. …
Meanwhile George Johns was still thinking.
If the President’s proposed health plan isn’t good enough for all the people in Congress to be covered by, then it sure as hell is not good enough for me either.
In the year 2000 The …
Reminiscences about old-time radio
“Who knows what evil lurks in the hearts of men?” This question will be familiar to fans of what has been called the “golden age of radio.”
As a boy in the 1930s and ‘40s, I …
