Article Archive for August 2009
Market Your Station and Let Your Advertisers Help
Daily challenges making long-term success difficult.
Today I read that the worst recession since the Great Depression will probably end in the third quarter, according to The Blue Chip Economics Indicators survey. If this is …
4 reasons websites are becoming irrelevant
The rapid evolution toward diminished relevance
So much can change in a year. We have a new president, I have a new company, and the notion that a brand’s main digital presence is its website is …
Baseball On The Radio: Ads Part Of The Game
It’s a warm afternoon and the soundtrack to the summer is on your radio.
If you’re a Red Sox fan, you hear Joe Castiglione’s familiar voice. If you’re a Yankees fan, you’re listening to John Sterling’s …
Construction Zones (part two)
In Construction Zones (part one) I had written about several radio stations being turned over to me for some major construction work even though they were doing quite well already. Management had their reasons, and …
Talk radio, anger and advertising
New Majority finds that there’s a reason why conservative talk radio is becoming more extreme, and it’s not the Obama presidency. Rather, it’s the same thing depressing all media right now: a collapse in advertising …
Is Your Station's Listener Email Effective…or do you even know?
I’m not going to say it. Okay I’ll say it. What’s with the archaic way we design and produce emails for our listeners? I mean does anyone ever look at them before …
Radio’s New Revenue Model
If you’re still depending on selling flights of spots, promotions, remotes, and web page exposure to make budget, you’re doomed to, at best, inconsistent success. More likely, you have, or will experience abject failure.
So, …
Clear Channel to Sell Ads for Pandora
World’s Biggest Radio Company Helps One That Wants to Be
NEW YORK (AdAge.com) — Pandora has ambitions to be “the world’s biggest radio station,” as founder Tim Wetergren told Ad Age in July. One step toward …
Twenty-One Top Twitter Tips
Silly time waster? Sure. Powerful business tool? You bet.
You’ve heard about Twitter–that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your …
More ads coming to TV _ even to one-time havens
PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect.
The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen …
