3 Ways to Add Revenue Today
For the past month I’ve been telling you there are ways to add revenue “hidden” within the 4 walls of your Radio station..here are just 3.
1. Develop a phone app for your station. This is not only a revenue generator, it’s a way to rebuild Radio’s 18-34 year old cume. Let me state something painfully obvious: Radio is living in 35-54 land right now, watching the younger cume erode daily. Tomorrow’s 35-44’s are today’s 18-34’s. We must develop not only great content, but put that content on the delivery device of choice for this valuable group. It’s one way Radio can regain some of it’s “cool.”
2. Some have already done this. Sell naming rites to your studio. If you’re thinking there isn’t enough value in this to sell, I’d suggest you re-think how you package it. The client could easily get 3 mentions an hour. Additional promo mentions for other subjects could also be easily added.
3. When/if you sell a remote to a client, include other clients in the remote. Let’s say you have a car dealer remote. Usually that requires free food which you get for mentions from another client. Why not make a real event out if it? Something the client and the listener will really get excited about. An event. Live music provided by a local club who pays to be involved and get mentioned. Other clients with booths whose product or cause may not lend itself to a remote, but want to be in front of the crowd. All for sale to get the exposure at the “event” which you turn into a “happening.” Done in this way your remote package becomes more attractive to the client, and you can charge more for it.
There are a lot more “hidden” opportunities. Brainstorm with your programming team and your sales team together.
Radio has always had some of the best creative brains available. We still do. We must use that creativity in these times to find new ways to not only excite our listeners, but our clients as well.
Bob Glasco Bob@glascomedia.com 480-540-3707
